The people behind the pixels.
Nonogram is a small, senior studio in Aotearoa New Zealand — run by people who love the craft of making websites, and who got tired of watching that craft get lost inside agency machines.
Built by people who missed the craft.
Nonogram started for a simple reason: we wanted to spend our days actually making things again. After years working inside larger studios and agencies, we watched more and more of the work disappear into pitch decks, status meetings, and change requests that never should have been change requests.
Somewhere along the way, the part we loved — the quiet focus of a well-considered design, the satisfaction of shipping clean code — kept getting pushed further from the centre of the job. So we left, and built the kind of studio we'd always wanted to work at.
Small on purpose. Senior on purpose. No juniors to supervise, no middle layer to translate, no pipeline of concurrent projects pulling attention in fourteen directions. Just the people who designed the thing, building the thing, and staying close to it long after it ships.
“We built the kind of studio we’d always wanted to work at — then opened the doors.”
Quiet, deliberate, and proudly small.
We’re based in Aotearoa New Zealand and work with clients wherever they are. Everything gets done by a senior team — the same hands, start to finish, with the time and headspace to care about the details.
Based in
Aotearoa NZ
Team size
Senior only
Projects / yr
A handful
Years at it
10+
Four things we keep coming back to.
Not slogans — just the quiet convictions that shaped how we priced the work, picked the team, and decided which projects to say yes to.
The craft is the point.
We got into this work because we love making websites — the design, the code, the detail that only the people who built it will ever notice. Everything about the studio is arranged so we get to keep doing that.
Small is a feature.
We take a handful of projects a year on purpose. Fewer clients means deeper attention, faster decisions, and nobody hiding behind an account manager when things get hard.
The same hands, start to finish.
The person sketching the idea is the person writing the TypeScript. No handoffs, no translation layer, no waiting for someone in another timezone to interpret a Figma file.
Relationships outlast projects.
A website isn't done at launch — it's done when it stops serving you. We stay involved long after the confetti, because we'd rather have ten clients for ten years than a hundred for three months.
Let’s build something exceptional.
Pick a path
Two ways to take the next step — browse the lanes or send a brief our way.