Ada Studio E-commerce Storefront
A live product-led storefront for Ada Studio's glassware, accessories, and matcha range.
Ada Studio — 2026
Scope
- Shopify storefront
- E-commerce UX
- Product feed and tracking
Context
Ada Studio needed a polished digital storefront that could carry a refined product aesthetic while keeping the buying path simple and commercially useful.
Outcomes
- Bounce rate improved from 98% to 60%
- Live storefront at adastudio.co.nz
- E-commerce foundations for catalogue, checkout, feeds, and tracking
Ada Studio E-commerce Storefront
A calm retail identity shaped around product ritual, restrained color, and a premium editorial product presentation.
Scope
- Shopify storefront
- E-commerce UX
- Product feed and tracking
Context
Ada Studio needed a polished digital storefront that could carry a refined product aesthetic while keeping the buying path simple and commercially useful.
Outcomes
- Bounce rate improved from 98% to 60%
- Live storefront at adastudio.co.nz
- E-commerce foundations for catalogue, checkout, feeds, and tracking
Direction
Built a clean ecommerce experience around Ada's product photography, Shopify catalogue, merchant feeds, cart flow, and conversion tracking foundations.
Colour system
Secondary Peach
#FEE0CC
Main Maroon
#5D0D29
Typography
Heading serif
Headings, editorial merchandising, and brand-led buttons
Crimson Text
Your Morning, Reimagined
Primary sans
Body copy, navigation, product information, and commerce UI
Montserrat
Free NZ Shipping on orders $100+
Identity
Applications
Ada Studio — 2026
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