McMath Construction Brand System
A high-visibility construction identity designed to read clearly on site, on vehicles, and across practical trade applications.
Scope
- Brand identity
- Collateral design
- Visual system
Context
McMath needed a visual identity that could work across practical construction touchpoints while still feeling distinctive and professional.
Outcomes
- Brand system translated across multiple physical touchpoints
- Construction-specific collateral and site-visibility mockups
- Live Australian construction business presence with public web footprint
Direction
Created a bold identity direction and collateral system across business cards, hard hats, hi-vis, vehicle, fencing, wall, and signage applications.
Colour system
Safety Yellow
#D6FF00
Concrete
#D1D5DB
Charcoal
#222222
White
#FFFFFF
Typography
Wordmark
Primary McMath logo styling for high-impact site visibility
Cooper Black
MCMATH
Display sans
Signage headlines, brand statements, and supporting collateral
Azurio
Construction Labour Solutions
Utility mono
Deadline tape, site messaging, and practical information copy
Courier Prime
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Identity
Applications
McMath Construction — 2026
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